How NOT to Sell During A Pandemic

Cartoon holding No Sign
How Not To Sell

First off – I hope you’re doing okay. Second – I’ve started reaching out to people who I haven’t messaged in a while to see how they’re doing. It’s been very helpful to both parties.

I’ve also been doing a lot of personal development while my work has slowed down. Personal development isn’t the easiest thing to do when a) I’m worried about where my next pay cheque is going to come from and b) I have a two year old constantly shouting “Daddy! Daddy!”

While working on me – I came across the below post on LinkedIn. It’s from a former business associate of mine.

Poor LinkedIn post
WTF was he thinking?

So, this isn’t an over-the-top sales pitch, but c’mon man! I’m here worrying about my businesses, my bread, my family. I don’t give a FUCK about “optimizing” my digital advertising.

No surprise – the post received zero comments, zero likes, and zero “strategy call” bookings. Although I agree with the messaging, now is definitely not the time to be selling how to optimize your digital advertising. And this is the third or fourth time he’s posted something similar to this.

I’ll show you how to sell without selling a little later on, but FIRST! MORE SHITTY SHITTY SALES PITCHES!

Another no-no

One of my former colleagues works for Habitat For Humanity and while she and her team are working from home someone had the gull to DM her asking if she was interested in doing reno’s in her office seeing how no one was in there.

“Good time to do that reno you’ve been putting off.”

This asshat is trying to leverage the Coronavirus to get a not-for-profit to spend money during a time where Habitat is trying to keep a roof over their own damn heads.

I get it

These guys are trying to do what they can to survive, but they’re eroding whatever brand equity they’ve built by not showing any compassion. It’s a heartless sell over and over and over and over.

Thanks to my personal development – here’s a better way to go about selling right now:

  1. I touched on authenticity during a crises last week
  2. Stay Local
  3. Be kind and put yourself in the shoes of the people you’re trying to reach with your message.

    To the last point – I’ve pivoted and adjusted my “pitch” to be research based opposed to a hard sell. I don’t mention Coronavirus – until I get a response from a prospect. Once he or she DM’s me then we chat a bit about how the world has gone to shit.

Below is my LinkedIn post.

LinkedIn post, Guy With the Bow Tie
Sell the research, not the product/service

No likes, no comments, but I did get 4 responses. Okay, one was from a guy who I personally messaged, so 3 DM’s off one post isn’t bad.

Btw – if you want to check out the survey I put together as my follow up to the post above – go here

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft

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