What You Can Learn from Donald Trump

The Donald

Love him or hate him – you know him, and that’s the whole point about branding. Whether it’s your personal brand or business the opposite of love isn’t hate…it’s indifference. Just his name elicits feelings for you right now. He makes you feel something. That’s what you have to do if you want to make a splash in this world.

Some takeaways

Putting your opinions of him aside – you can’t doubt the personal brand of Donald Trump. Granted he was born with name equity there’s plenty you can take from The Donald.

  1. Find your niche and preach. You don’t have to be everything to everybody. Just find a few people who believe in what you’re saying or doing, and continue to nurture them and tell them (or even believe) the things they want to hear.
  2. Don’t back down. If you believe in your ideas, don’t back down from naysayer’s. The amount of people who have discredited Donald Trump is, as he would say, HUGE! However, he continues to stick to what got ’em here… A loud mouth and take no shit mentality. You may not like it, but his supporters LOVE it.
  3. Zag when others Zig. When he first made the claim he was going to run for President, everyone laughed. Then he went on a tear and got the Republican nomination, and you know the rest. He did it by going against the system. He time and time again, said that he was an outsider, a businessman and not a politician. Even the word politician gives people chills, so he was smart (yes, I said smart) to go against the grain and call out the politicians and find his own lane.

Your ideas don’t have to be popular to the masses. Find your tribe, preach, believe in yourself and you’ll eventually find a niche of followers to exploit.

By doing this, you will position yourself as an expert or even THE expert in your field. People like following and believing in experts.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft

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The Unglamorous Entrepreneur

Money, fast cars, yachts, extreme vacations and all the other things you see in the headlines from 20-something entrepreneurs. Unfortunately, those entrepreneurs are like 1 in a million. For you, and I it’s a grind everyday.

You may hold down a 9-5, while dabbling in a business venture you’ve always wanted to launch on evenings and weekends while trying to provide enough family time, so your other half doesn’t run you out of the house. On that note, you may feel like you have to keep the 9-5 going because you want to keep your existing comforts like the house you live in, the car you drive or the ability to go out to your favourite restaurant. Congrats – you’re the Unglamorous Entrepreneur.

Guy With Bow Tie and Mag

My 9 to 5.

Social media and self-worth

Why is it that your friends and family only share updates about the ‘good’ things that happen in their life? Why does it seem like they’re always on vacation? Do these people actually work?

Social media provides a filter for your life. You can pick and choose what you want to showcase, and what you don’t. You don’t showcase the $2500 vet bill after your cat got ill. You don’t hashtag the dinner you burnt or the suffocating cubicle at your 9-5.

However, you’re proud to show off the caribbean vacation you dropped 3k on, the $200 cat tree you just purchased for your furry friend or the new shoes you bought for work in hopes someone will compliment you. Why do you do this? Maybe it’s validation, maybe it makes you feel good or maybe you don’t even know that you’re doing it. Whatever it is…we all do it. We’re always more willing to shine the spotlight on the good opposed to the bad at least when it comes to what we put out into the world.

Therefore – you may be envious of so and so who just got back from their second trip in as many months to Europe. Don’t be. You don’t know what’s going on behind-the-scenes. And what goes on behind-the-scenes isn’t as pretty as you think.

Day in the Life

Here’s a clip of an entrepreneur I follow. You may know him – Gary Vaynerchuk
Not a lot of celebrity or glamour there. Just believing in what you do, and the unrelenting desire to be successful.

Stop trying to go from an idea to a billionaire. Enjoy the journey, enjoy the work, and the process. Maybe you’ll end up where you want to be or maybe you won’t, but along the way you may fall into something that you never thought of. Hell, I own an online dress shop…A DRESS SHOP… that did 1k in sales in 3-weeks with a little to no push. Never have I ever thought I would have a women’s fashion store under my belt, but I do, and I love it.

You can see the end result at www.EverRose.com, and shortly you’ll get to see more on what happens behind-the-scenes. It isn’t glamours – it isn’t sexy – it’s real and that’s all you can be.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft