Two weeks ago – who would of thought we’d be here? It’s safe to say just about everywhere there are people fighting over toilet paper.

In times like these – you have to be as authentic and as transparent as possible. If you’re staying open for business – then let your customers know why (see what Radisson Hotels and LUSH Cosmetics are saying).

If you’re closing your store(s) – let your customers know why (see Everlane).

Stay Local

Local business is going to be hurting over the next few weeks and potentially months. If you’re a small, local business – you should be reaching out to your customers or local news agency to spread your story.

Let them in on your vulnerabilities. Don’t be desperate, but open up and be truthful. Everyone’s BS meter is through the ceiling, so be as down-to-earth as you can. You will be respected for it, and hopefully that leads to some sales to keep you going.

More on being vulnerable in business here

Now is the time to hammer away at how local you are. This will really set you apart from ‘The Big Guys’. ‘The Big Guys’ can whether the storm, but you may not. You have a very powerful story to tell and EVERYONE likes an underdog story.

Can you be a hub for people to drop off supplies to those in need? Can you support your local food bank? Can you offer free delivery services or consultations over video chat?

I’ve seen companies – who are closed – pay their employees to go support those in personal care homes. As you can imagine – personal care homes are in need of extra support whether it’s cleaning or security.

As I sit with my hands on the keyboard – I really don’t know what to think. I’m so thankful I’m able to work remotely if I so choose. I’m thankful I have enough savings built up in the event I’m not selling too much over the next few months. I understand you may not be in this position, so if you need help – you can find me here.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft

PS. Stay safe and friendly!