“You don’t choose the bow tie…the bow tie chooses you,” said someone somewhere.
Hey, I’m Jordan ‘The Guy With The Bow Tie’ Rycroft. More on the bow tie at the bottom of this page.
Fresh out of high school, I entered college and majored in Broadcast Production, which landed me a gig in the radio industry. During my decade in the biz I did everything including marketing, promotions, outside sales, engineering, on-air production, social media, and costume tester…
From there I launched my own magazine and built it from $0 per month (I ate lots of ramen noodles) and eventually sold it for over 80k a few years ago. The best part – I’m still making commission from the ads I sold.
If that wasn’t enough – I launched an e-commerce dress shop with my wife, while we both held down a 9-5. Through email and social marketing we sold hundreds of dresses pulling in an extra 20-30 thousand a year. Wouldn’t you like to make tens-of-thousands of dollars in fun money every year?
All the while freelancing on the side to make some extra cash and keep the mind fresh.
Currently, I hold down a 9-5 putting together multi-million dollar sales proposals. On the side – aka what you’re reading now – I help sales newbies and professionals grow their business.
That’s why on LinkedIn it says, “I’ve done a few things.” You can connect with me here. I’m very protective of who I connect with, so let me know you visited my site.
Through the ups-and-downs I’ve sported a bow tie and a crooked smile (my jaw is a little wonky).
Let’s connect! Join my exclusive mailing list to access the best free content and stay wired to my weird brain.
Oh and here are a few books you should read:
Brand Like a Rock Star: Lessons from Rock ‘n’ Roll to Make Your Business Rich and Famous
Positioning: The Battle for Your Mind
Jordan ‘The Guy with the Bow Tie’ Rycroft
PS. Why the bow tie? I’ve been wearing one off-and-on since I was 4-years-old. It’s also proven to be a decent personal branding mechanism. When I say The Guy with the Bow Tie – you think of me, and in this over communicated society I stand out. Thanks in large part to my bow tie I become memorable. After all – Jordan isn’t a very memorable name. However, Jordan ‘The Guy with the Bow Tie’ Rycroft is quite memorable.