Social Media & Traditional Media

cat with a bow tie

Scotch with a bow tie

Social media and traditional media. Notice how I didn’t say social media vs. traditional media. I’ll touch on that in a moment.

Social media is exactly that. It’s social and it’s media. However, as our society usually does, it pretty much has already destroyed the social aspect of the media. There are more PUSH marketing messages than actual social conversations. Again, marketers are trying to stuff things down consumers throats.

It started out as people being able to have conversations on Twitter, Facebook, etc… all over the world. Now, it’s more of what we’re used to. One directed messages from a company or person not really concerned with carrying on a conversation.

This past week, I searched Twitter for #personalbranding. And guess what, I found numerous people using the hashtag, so I started a conversation with one of those people (in this case it was a brand). I recently wrote an article on my ‘Guy with the Bow Tie’ person brand (check it out here). I reached out to this company and shared my post. They liked it and guess what? We started a conversation. Ha! Go figure. It wasn’t a one way message. It was a back-and-forth on a subject that BOTH parties are interested in. Funny how that works.

Anyway, you can call my bullshit on the following, but the more the media world changes the more it stays the same:

Google Search = Yellow Pages
YouTube = TV
Twitter = Radio / Print
Facebook = Radio / Print

I could be way off, but let’s start the discussion. It’s not as if one is better than the other. They all are media and they all work if your message and strategy stays consistent (that’s a whole other bag of beans). The one striking issue with social media is message credibility. @JoeBlow could put something out there and we have no idea if it’s remotely true. Remember when a shark appeared after Superstorm Sandy hit the eastern seaboard? Ya, it never happened, but it made its way around the globe because someone was half-decent at Photoshop and tweeted it. Then again, it’s become increasingly difficult to take traditional media as credible.

The point I’m trying to hit on is the media landscape hasn’t changed much. There happens to be more people at the table fighting over the same scraps, but even the social media types have realized they need to start charging for ads and pulling back the freebies. As a result, the more the media landscape supposedly changes…the more it stays the same.

For example, I┬áhear plenty of small businesses talking about Google Adwords. Well, it’s no different than the Yellow Pages. Google is a directory (like the Yellow Pages) and everyone’s fighting for the top of the page or the biggest ad. Funny enough, it doesn’t matter who’s first on Google. What matters is familiarity. People buy what they know regardless of whether or not you dropped a serious chunk of change on words like Calgary, Car, Pizza, etc… (more on what makes people buy here).

Social media and traditional media. The more we change, the more we stay the same.

Love you,

Jordan

Mining for Followers and Facebook Fraud

For the past month I’ve been doing some digging while trying to build my digital network contacts. And what I’ve found is emptiness. I started by searching for ‘interesting’ people on Twitter. People in the tech category or places I’d like to work for in the future. While doing this, I’d follow people based on their feed. I’d visit their blog / website and get to know a little bit more about them and / or their business. I wanted to show my general interest in them. I DM’d the few that followed back and mentioned something I found on their blog / website that piqued my interest. What did I get? No response.

It was then obvious to me that some people are only interested in seeing their Twitter followers grow. They could careless about engaging with their followers. What’s also funny, is the people who didn’t respond were generally those who had the same amount of followers as people they followed. They obviously scoured the Twitterverse and started following as many people as they could in the hope people would follow back.

Those people aren’t for me. I’d rather have quality followers over quantity. I know when I tweet my followers will read what I tweeted because they trust what I’m posting will be of interest to them. That’s the whole point of Twitter on a peer-to-peer basis.

What I also found and continue to find is people who follow me don’t engage with me. I check out their stuff, follow them and DM them asking them what made them follow me. Were they interested in my content? Or were they only ‘mining’ for followers? Again, I get no response, so I unfollow them.

Like any social platoform out there. It’s about QUALITY not QUANTITY. If your business has 10,000 followers on Twitter and 50,000 ‘likes’ on your Facebook fan page, but you haven’t seen your profits grow, maybe you should double-check your social media strategy. Come to think of it? Do you even have a social media strategy?

On that note – check out the ‘Facebook Fraud’ video below. It may explain why you have sooo many ‘likes’, yet haven’t sold a damn thing through Facebook.

By the way – you can follow me on Twitter here