Perception isn’t Reality

You can’t believe everything you see on the internet. You’ve heard this a thousand times. You also may have heard Perception is Reality. In most cases, this can be seen as correct. What people believe is their reality. If you drive a Ferrari, or wear expensive shoes the belief is that you’re well off. However, you never really know what’s going on behind the scenes. These people could be up to their eyeballs in debt, living pay cheque to pay cheque.

If you’re like me – you probably follow a few blogs, or those who publish on Linkedin. For example – I enjoy reading / following Ramit Sethi, Gary Vaynerchuk and Keith Ferrazzi (a quick Google of their names and you’ll get a bunch of results). Their stuff has me nodding along in agreement. Then, the sceptical guy in me wants to pull back the curtain to see how great things really are for them. In other words, do they practice what they preach?

A quick search on Glassdoor.com and you’ll see everything isn’t as rosy as the above and many others perceive. In many instances the biggest critiques of the companies of these ‘big’ CEO’s who have huge followings online is that their reality isn’t what was originally perceived. These companies tend to be disorganized, low paying, and not worth the time and effort. Again, you can’t 100% trust these online reviews, but it does bring everything into perspective.

perception, perception on black background

If it’s too good to be true it probably is

Another cliché and for good reason. NO ONE is perfect. Everyone (even you) and every company has their flaws. The funny part – is everyone can cover up these flaws online. You can put out media saying whatever you want it to say. You can cover up your flaws, and preach to the world that you’re the best, and everyone should follow your lead. You drink the Kool-Aid, and that’s okay.

The beautiful thing about the web is it also levels the playing field. If you want to do your research you can find out so much about people and companies. A quick search on Google or Glassdoor can reveal the good, and bad about you or your company. You can try and cover up as much as you want, but eventually the truth always comes out.

I don’t know if this has to do with our upbringing or what, but we always try and compensate or withdraw our flaws. In doing this, you make people sceptical because everyone’s BS meter is cranked to 10. You can’t ‘Fake It Till You Make It’ any more. People will find out.

Don’t beat yourself up over the perception of someone being more successful than you. You shouldn’t be comparing yourself to someone else anyway. You don’t know their circumstances, you don’t know the whole story, and most of all – you probably don’t even know that person. It’s easy to say, but so extremely difficult to do – BE YOURSELF! You will find those that follow you, whether in business or in life. In everything you do – you have a choice. Never forget that.

With the BS swirling around today – I try and be as forthcoming as possible with this blog. You can believe what you want, but I try and showcase my triumphs and struggles. It’s damn hard working a 9 – 5, and handling an online biz on the side. It’s exhausting, puts pressure on the relationship I have with my wife, and of course, hurts the pocket book. Having said that, I enjoy that I can be me. I can bring value to those around me, and when others are happy it makes me happy.

If you’re every doubting yourself or comparing yourself to others – reach out to me on Twitter or Linkedin, and we can chat about it. I know where you’ve been, and I plan on ensuring you can get to where you want to be. Heck, you may already be there, but just haven’t realized it yet. Your perception could already be your reality.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft

5 Things Your Business Can Learn From Millionaires

First off – never get too excited about money. If you’re hungry for more money, go after it, but it’s a long grind. You also have to forget about other parts of your life in the pursuit of dollars. Having said that, they’re are many things you can learn from those who have made many dollar bills through their business(es).

Canadian Money, Money

Whether you’re content with grinding it out in a large corporation or if you want to hustle day-in and day-out as a scrappy startup – here are some things to consider:

1) You are in charge of what you want

Fate or coincidence or hard work. You may believe things happen for a reason, but you also have to understand you have a choice in the matter. The rest is left up to chance, but you can sway things in your favour by how much you’re willing to put in. You don’t have to accept the circumstances as they’re presented to you. You can choose what you want to do with your life, business, family, love life, etc… YOU HAVE A CHOICE!

2) You probably know a millionaire, but don’t know it

If money is what you’re after – you’d probably be surprised to see who has money and who doesn’t. Quite a few ‘flashy’ people I know are in HUGE amounts of debt. From the outside – they look like billionaires, but they’re living pay cheque to pay cheque. Don’t be fooled by looks. In fact, in the book The Millionaire Next Door they lay out some interesting stats about millionaires:

  • 20% of the affluent households in America are headed by retirees
  • Of the remaining 80%, more than ⅔ are headed by self-employed owners of a business
  • In America, fewer than ⅕ households is headed by a self-employed business owner. However, these self-employed are 4 times more likely to be millionaires

No flash, just gaining the fruits of their labour. No need to shove it down your throat. It pisses me off to see the amounts of money being thrown around by those ‘successful’ entrepreneurs. I’m assuming here, but 99% of those who have money, don’t flaunt it. Unfortunately, the social world has made it cool to show off your dough. You don’t have to be one of these people.

3) If you want to make it big – you’ll have to work for it

Nothing is given to you – unless you come from an extremely well-off household. Even then, you may not know it, and you’ll have to work for it. When you see successful businesses or ventures you mustn’t forget those are many years in the making. The best athletes and business people in the world didn’t get to where they are by luck. Yes, a bit of that helps, but so does hitting the gym every day, so does not being afraid to take a risk and get out of your comfort zone. Hustle will always win.

4) Passion is BS – most of the time 

There are so many la-la stories about finding your passion. For the most part – your passion doesn’t pay. I’d like to golf 100% of the time. That’s my passion. Unfortunately it doesn’t pay the bills. Here’s something to keep in mind from Illusions of Entrepreneurship:

  • 63% of new business owners admit their ventures don’t have a competitive advantage.
  • There’s no evidence that entrepreneurs select industries where profits, profit margins and revenues are higher.
  • Only a third of those surveyed say they really did a search for a good business idea.

Aka – if you don’t have an idea, think you’re special or don’t know what you’re passionate – that’s okay. If you currently like what you’re doing, and it pays the bills, then maybe there’s something in that line of work that can help you. My wife loves to write fiction. Unfortunately it doesn’t pay the bills. However, she freelances on the side as a writer doing odd jobs from writing descriptions of bird cages, to being a word-smith for one of the largest branding companies in North America. THAT PAYS!

She had to hustle on sites like ODesk (now UpWork) for a few months until she landed a big fish. Hustle always wins.

5) Understanding delayed gratification

Everyone is a victim of this including me. You and I always want that instant gratification. We instantly want a return. We put in – we get out. That’s it. Unfortunately, when starting your own business, or working for YOU INC (aka yourself at your 9-5) you have to put in the hours. I started working at the age of 12 filling out scorecards for Men’s Club Championship at the golf course I was a member of. I also cleaned clubs. I did this for 2-years until I worked my way up to handling the junior program, scheduling other staff members, and selling items in the pro-shop. I didn’t go from 0 – 100 overnight. It took years of hustle, and me being as reliable as they come.

The same can be said in business. If you have the ‘build it and they will come’ mentality – you will die a slow, bank breaking death. You have to keep in mind there’s someone else out there who’s just as hungry for success as you are…if not hungrier. It sucks, but you have to put in the work.

Since we started our online fashion business (Ever Rose) back in January – my wife and I haven’t had a single day off. We work 7-days a week. We work 9-5 jobs then come home and work on the store. We just had our best month of the year in one of the slowest months for fashion. We’re also ranked in the Top 5% of store traffic on Shopify out of all the stores that were created around the same time ours was. Why? We hustle. We’re exhausted, but we hustle. And the money is starting to follow.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft

Entrepreneurial Expectation vs. Reality

You have this amazing idea, that’s going to change the world forever. Or you don’t have an idea yet, but you know you’re going to be an entrepreneur and make buckets of money. Funny how the mind plays trick, and lets ambition and hope take over to make it appear as though you’re destined for greatness. While this may be true – it’s not going to happen immediately. Expectation and Reality are very different things.

expectation vs reality, expectation

Expectation

You’re going to solve all the worlds problems with your new app or idea. And / or you’re going to be an instant billionaire. All of these thoughts will pass through your mind if you have the entrepreneurial spirit that seems to be going around these days. We’re all entrepreneurs in some way, shape or form. We’re all owners of Me Inc.

With any new venture you will always see the end of the road – whether it’s an awesome house, fancy cars or whatever you’re dream future may be. You rarely look around the corner, and she the other side – bankruptcy, lay-offs, creditors, etc… It’s always good to have the positive in mind, but you cannot forget about the bumpy road to get you there. Plus, if you have the blinders on and all you’re doing it for are things that can be purchased with money – stop doing what you’re doing. I know of countless people who make upwards of 400k a year. A rough estimate would put about 80% of those people living what they would call a miserable life.

Your mind has been altered to show you all of the positive entrepreneurial experiences. You think Steve Jobs, Mark Zuckerberg and so on, while forgetting about the long road it took them to get to where they were / are. Not to mention – not everyone receives the accolades or the successes of those two. For every Zuck – there are 1,000,000 middle class entrepreneur’s duking it out in the trenches.

It’s like when you meet THAT girl or guy, and you have all these dreams of love, and happiness, only to have reality kick you in the ass…HARD! This is one of my favourite scenes showcasing Expectation vs. Reality in the real world. It’s great to visualize success, but you must not forget about the Reality lurking around the corner.

Reality

The stats are floating around everywhere. Only 20% of new businesses will make it past year 2. One out of 10 startups will eventually turn into something. Every time your entrepreneurial spirit kicks in, please keep this in mind. It’s going to be an extremely tough road ahead, and there’s a good chance you won’t make it. However, you MUST try.

My wife and I had these HUGE ideas of how successful our online dress shop Ever Rose was / is going to be. It’s getting there, but not as quickly as her or I wanted. When we started – expectation took over. And we’ve been hit with a firm dose of reality time-and-time again. You learn from this, and carry on. We understand it’s a marathon, and success isn’t going to be given just because we built something. We appreciate all the little moments of success, like a positive review, a new order or getting the chance to make someone’s day.

We celebrate the small wins, knowing the BIG wins will come. We keep working at it every day. Yes, our social lives have taken a hit, and we’ve taken on some debt, but we’re trying. Trying to create jobs, and create what we feel is the right and honest way to go about business in the very crazy world of e-commerce. Win or Lose we’re trying.

You have to take the positive with the negative. You’re a fool to think you can get into a boxing ring with the expectation of not getting hit or hurt by your opponent. The lumps and bruises will come. It’s surviving these ups-and-downs that make you an entrepreneur. It’s getting up every morning, on little to no sleep to do what you want to do. Not what someone else expects you to do. It’s building, creating, and providing value to those around you.

Set your expectations high, but never forget that reality will always kick you in the ass.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft