The Unglamorous Entrepreneur

Money, fast cars, yachts, extreme vacations and all the other things you see in the headlines from 20-something entrepreneurs. Unfortunately, those entrepreneurs are like 1 in a million. For you, and I it’s a grind everyday.

You may hold down a 9-5, while dabbling in a business venture you’ve always wanted to launch on evenings and weekends while trying to provide enough family time, so your other half doesn’t run you out of the house. On that note, you may feel like you have to keep the 9-5 going because you want to keep your existing comforts like the house you live in, the car you drive or the ability to go out to your favourite restaurant. Congrats – you’re the Unglamorous Entrepreneur.

Guy With Bow Tie and Mag

My 9 to 5.

Social media and self-worth

Why is it that your friends and family only share updates about the ‘good’ things that happen in their life? Why does it seem like they’re always on vacation? Do these people actually work?

Social media provides a filter for your life. You can pick and choose what you want to showcase, and what you don’t. You don’t showcase the $2500 vet bill after your cat got ill. You don’t hashtag the dinner you burnt or the suffocating cubicle at your 9-5.

However, you’re proud to show off the caribbean vacation you dropped 3k on, the $200 cat tree you just purchased for your furry friend or the new shoes you bought for work in hopes someone will compliment you. Why do you do this? Maybe it’s validation, maybe it makes you feel good or maybe you don’t even know that you’re doing it. Whatever it is…we all do it. We’re always more willing to shine the spotlight on the good opposed to the bad at least when it comes to what we put out into the world.

Therefore – you may be envious of so and so who just got back from their second trip in as many months to Europe. Don’t be. You don’t know what’s going on behind-the-scenes. And what goes on behind-the-scenes isn’t as pretty as you think.

Day in the Life

Here’s a clip of an entrepreneur I follow. You may know him – Gary Vaynerchuk
Not a lot of celebrity or glamour there. Just believing in what you do, and the unrelenting desire to be successful.

Stop trying to go from an idea to a billionaire. Enjoy the journey, enjoy the work, and the process. Maybe you’ll end up where you want to be or maybe you won’t, but along the way you may fall into something that you never thought of. Hell, I own an online dress shop…A DRESS SHOP… that did 1k in sales in 3-weeks with a little to no push. Never have I ever thought I would have a women’s fashion store under my belt, but I do, and I love it.

You can see the end result at www.EverRose.com, and shortly you’ll get to see more on what happens behind-the-scenes. It isn’t glamours – it isn’t sexy – it’s real and that’s all you can be.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft

The War with your Inner Self

Taking a slight detour today, as I wanted to share with you something very close to me. It’s a piece that is with me every day, and I go back to it time-and-time again. It’s a swift kick in the ass when you need it, and a guiding path if you feel lost. Some of you may already have it, and that’s great. If you don’t here’s an excerpt:

The Unlived Life

Most of us have lived two lives. The life we live, and the unlived life within us. Between the two stands Resistance.

Have you ever brought home a treadmill and let it gather dust in the attic? Ever quit a diet, a course of yoga, a meditation practice? Have you ever bailed out on a call to embark upon a spiritual practice, dedicate yourself to a humanitarian calling, commit your life to the service of others? Have you ever wanted to be a mother, a doctor, an advocate for the weak and helpless; to run for office, crusade for the planet, campaign for world peace, or to preserve the environment? Late at night have you experienced a vision of the person you might become, the work you could accomplish, the realized being you were meant to be? Are you a writer who doesn’t write, a painter who doesn’t paint, an entrepreneur who never starts a venture? Then you know what Resistance is.

One night I was layin’ down,
I heard Papa talkin’ to Mama.
I heard Papa say, to let that boy boogie-woogie.
‘Cause it’s in him and it’s got to come out.
John Lee Hooker, “Boogie Chillen”

Resistance is the most toxic force on the planet. It is the root of more unhappiness than poverty, disease, and erectile dysfunction. To yield to Resistance deforms our spirit. It stunts us and makes us less than we are and were born to be. If you believe in God you must declare Resistance evil, for it prevents us from achieving the life God intended when He endowed each of us with our own unique genius. Genius is a Latin word; the Romans used it to denote an inner spirit, holy and inviolable, which watches over us, guiding us to our calling. A writer writes with his genius; an artist paints with hers; everyone who creates operates from this sacramental center. It is our soul’s seat, the vessel that holds our being-in-potential, our star’s beacon and Polaris.

Every sun casts a shadow, and genius’s shadow is Resistance. As powerful as is our soul’s call to realization, so potent are forces of Resistance arrayed against it. Resistance is faster than a speeding bullet, more powerful than a locomotive, harder to kick than crack cocaine. We’re not alone if we’ve been mowed down by Resistance; millions of good men and women have bitten the dust before us. And here’s the biggest bitch: We don’t even know what hit us. I never did. From age twenty-four to thirty-two, Resistance kicked my ass from East Coast to West and back again thirteen times and I never even knew it existed. I looked everywhere for the enemy and failed to see it right in front of my face.

Have you heard this story: Woman learns she has cancer, six months to live. Within days she quits her job, resumes the dream of writing Tex-Mex songs she gave up to raise a family (or starts studying classical Greek, or moves to the inner city and devotes herself to tending babies with AIDS). Woman’s friends think she’s crazy; she herself has never been happier. There’s a postscript. Woman’s cancer goes into remission.

Is that what it takes? Do we have to stare death in the face to make us stand up and confront Resistance? Does Resistance have to cripple and disfigure our lives before we wake up to its existence? How many of us have become drunks and drug addicts, developed tumors and neuroses, succumbed to painkillers, gossip, and compulsive cell-phone use, simply because we don’t do that thing that our hearts, our inner genius, is calling us to? Resistance defeats us. If tomorrow morning by some stroke of magic every dazed and benighted soul woke up with the power to take the first-step toward pursuing his or her dreams, every shrink in the directory would be out of business. Prisons would stand empty. The alcohol and tobacco industries would collapse, along with the junk food, cosmetic surgery, and infotainment businesses, not to mention pharmaceutical companies, hospitals, and the medical profession from top to bottom. Domestic abuse would become extinct, as would addiction, obesity, migraine headaches, road rage, and dandruff.

Look in your own heart. Unless I’m crazy, right now a still small voice is piping up, telling you as it has ten thousand times, the calling that is yours and yours alone. You know it. No one has to tell you. And unless I’m crazy, you’re no closer to taking action on it than you were yesterday or will be tomorrow. You think Resistance isn’t real? Resistance will bury you.

You know, Hitler wanted to be an artist. At eighteen he took his inheritance, seven hundred kronen, and moved to Vienna to live and study. He applied to the Academy of Fine Arts and later to the School of Architecture. Ever see one of his paintings? Neither have I. Resistance beat him. Call it overstatement but I’ll say it anyway: it was easier for Hitler to start World War II than it was for him to face a blank square of canvas.

war of art cover

The above is an excerpt from Steven Pressfield’s The War of ArtIt’s with me every day. It may help you out, it may not, so give it a look for yourself. It could be just the thing you need.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft

Keeping it Real – as cliche as can be

I’ve been on quite the authenticity trip lately, and here’s why – it’s imperative to your brand. Whether it be a personal brand or professional brand, people will see through your BS.

My wife, and I started Ever Rose with the mindset of being as transparent as possible. The same holds true for my ‘Guy with the Bow Tie’ brand, and the community magazines I publish. Be authentic, and you’ll start to see amazing results.

Breaking down your brand

How real are you? I want you to stop and ask yourself this. When you wake up in the morning are you excited about doing what you’re doing? Maybe you are, maybe you aren’t, and I’m not going to preach about ‘doing what you love’ and all that. I want you to get real, because if you aren’t real you’re robbing this world of your natural talents. And if you aren’t being real when you step into work whether it’s your business or not you’re only hurting your bottom line.

With Ever Rose – we’re proud to be 100% Canadian owned & operated. We even go so far as to run on a Canadian web platform (Shopify is based out of Ottawa) as well as use Canada Post exclusively as our shipping partner. We’re also committed to working with as many Canadian clothing partners as possible (although this has been quite the challenge as not too many Canadian clothing companies have clothing MADE in Canada). We may even get to the point where we design, and manufacture our own line in Canada.

Anyway, this comes to mind as I’m working with an inspiring entrepreneur who’s going to be launching an online platform shortly where you can use Bitcoin to book hotels online. You can check out a tiny glimpse here: BookwithBit

He lives in the Southern US, and is originally from India. He runs a couple hotels, and as such he started getting fed up with OTA sites (Expedia, Trivago, Travelocity, etc…) eating into his margins, and taking away from his LOCAL business, and the LOCAL economy. So, he does what any entrepreneur or savvy business owner would do – he’s fighting back. He’s so passionate about creating a fair, online portal for hotel seekers that he decided to build his own platform, and it’s going to be launching soon. His company is a reflection of his personal beliefs, and feelings. He’s REAL.

Your Personal Brand

Jordan with wife
A little photo with my wife

Whether you like it or not, you’re being judged everyday. People are Googling you and colleagues interact with you at work as they try to figure you out. On this note – have you Googled yourself lately? What comes up? Anything?

If who you are in the office, doesn’t reflect who you are outside of it, people are going to find out, and call you out on your BS. That’s just the world we live in. So, instead of trying to have ‘work’ self, and ‘home’ self. Try being you. When I made the change from the corporate world to the life of being self-employed, I was going back to my original self. The guy who I am at home, and on weekends. The guy who I knew I wanted to be when I was growing up. I dropped the act, stopped caring about what others thought, and started being REAL. It’s not easy – it took me 10-years to figure out who I REALLY was, but it all started with my gut. How I felt in the morning was a HUGE indicator of who I was and what I wanted to do. I went from wanting to hit the snooze button repeatedly to bouncing out of bed, and ready for the day ahead. I no longer had visions of me quitting my job while I brushed my teeth in the morning. I’m doing what I want, and what I’m supposed to be doing…at this point in my life anyway.

Anything is possible, if you believe, and follow your gut instinct. Start being REAL and the rest will come.

Love you,

Jordan ‘The Guy with the Bow Tie’ Rycroft

Ps. If you’re wondering about the bow tie – it’s REAL. I’ve been wearing one off-and-on since I was 4-years-old. However, most of you probably haven’t seen it until recently because I probably wasn’t being REAL around you. I was being my fake, less fulfilled self.